As accountable care organizations start to move from concept to reality, long-term care providers should think about owning more of the continuum of care. That will prepare them for reform, fill the prospect pipeline and, over time, build ambassadors for their brands.
Anthony Cirillo, FACHE, ABC, is a marketing consultant, professional speaker, aging and senior health expert, and the owner of Fast Forward Consulting. Visit his personal blog at www.anthonyssong.blogspot.com. | 
